Necessary but Not Sufficient

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Publisher Description

After reading the newspapers and following the sharp oscillations of the stock market, it becomes apparent that hi-tech business are of a different breed. Never prior to have the opportunities of making a fortune been so sensible and never prior to have actually huge business been so vulnerable. Exactly what is truly going on inside these hi-tech business? What types of pressures and obstacles are they facing? And how do they cope?Computer software providers, especially the ones that concentrate on dealing with the information requirements of organizations, are prime examples of these unpredictable business. In the nineties we experienced their development from small companies into multi-billion dollar giants. Not surprising that financiers were attracted.In 1998 it was easy for such business to raise as much money as they desired. Now, mutual fund have actually dried up. Why? And more notably, exists a way to reverse the trend? This book gives the responses.

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