Continuing with his unique business-novel format, Goldratt's It’s Not Luck continues the story of The Goal. Protagonist Alex Rogo navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Dr. Goldratt shows how to apply his Theory of Constraints (TOC) to achieve continuous improvement in sales and marketing, inventory control, and production distribution.
This is the first publication where Dr. Goldratt discusses creating a Mafia Offer. Though the term is only used once in the book, this is where it all started.
In addition, he introduces techniques for successful conflict resolution using "The Cloud" on both a business and a personal level.