Isn't It Obvious?: A Business Novel on Retailing Using the Theory of Constraints

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Publisher Description

THIS BOOK DOES FOR RETAILING WHAT GOLDRATT'S INTERNATIONAL BEST-SELLER, "THE GOAL" DID FOR MANUFACTURING. A development solution is exposed when some unforeseen events force Caroline and Paul, a couple working for their household's retail company, to make a couple of small modifications in the way things are done. A solution that pushes the household's regional chain of stores into a very profitable, rapidly growing, worldwide business. If there is a hint of Jonah, from THE GOAL, reappearing in this unique, it is Henry, the soon-to-retire president and bulk owner of the business who logically specifies that, "if you do not deal straight with the core issue, don't expect considerable improvement." Eli Goldratt's Theory of Constraints is woven throughout this book but responses are not handed to you. The reader, in addition to the characters in the book, work through the procedure together to discover options. The stylish but simple options provide the reader that feeling that fans like about Goldratt: "Ah-ha! Now I get it!" Which's when Goldratt states: "Isn't It Obvious?"

THIS BOOK DOES FOR RETAILING WHAT GOLDRATT'S INTERNATIONAL BEST-SELLER, "THE GOAL" DID FOR MANUFACTURING. A development solution is exposed when some unforeseen events force Caroline and Paul, a couple working for their household's retail company, to make a couple of small modifications in the way things are done. A solution that pushes the household's regional chain of stores into a very profitable, rapidly growing, worldwide business. If there is a hint of Jonah, from THE GOAL, reappearing in this unique, it is Henry, the soon-to-retire president and bulk owner of the business who logically specifies that, "if you do not deal straight with the core issue, don't expect considerable improvement." Eli Goldratt's Theory of Constraints is woven throughout this book but responses are not handed to you. The reader, in addition to the characters in the book, work through the procedure together to discover options. The stylish but simple options provide the reader that feeling that fans like about Goldratt: "Ah-ha! Now I get it!" Which's when Goldratt states: "Isn't It Obvious?"

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